Well organized, well supported, smooth-flowing content 2. According to McGuire's "inoculation" theory, audiences are less susceptible to opposing arguments if you first present them with: Three characteristics of successful team presentations. was McGuire's inoculation theory. McGuire's (1964) classic inoculation theory. a brief look at the opposing view followed by a rebuttal. COMM Final Flashcards | Quizlet Since its creation, the uses of inoculation theory have been expanded the areas of health, political, educational, and commercial messaging. In proactive move, Twitter aims to 'pre-bunk' election ... 2013; 220-236. CMS 320 Flashcards | Quizlet lents of germs. 1. These findings indicate that a consistent use of a drug use prevention curriculum can a brief look at the opposing view followed by a rebuttal which shows why you view is the preferred one. The theory is a model for building resistance to persuasion attempts by exposing people to arguments against their beliefs and giving them counter arguments to refute attacks. While having some roots in the selective exposure hypothesis, inoculation theory can be treated independently of this premise [12]. sistance to persuasion has been inoculation theory as formulated by McGuire [6]. Such pressures include peer pressure or joining a group that exerts pressure on new, younger group members. Speaker credibility is a result of five basic elements, two of which are. According to McGuire's "inoculation theory" Presenting both sides seems to make listeners more resistant to additional new or novel arguments. This is a fitting analogy, because "fake news" can spread much like a virus (Kucharski, 2016; Vosoughi et al., 2018). De-fense by avoidance, although highly effective for belief maintenance, has the disadvantage of leaving the individ- Inoculation Messages. McGuire (1964) suggested that attitudes could be inoculated against persuasive attacks in much the same way that one's immune system can be inoculated against viral attacks. Inoculation theory has seen a big change since its creation in the 1960's. Back when McGuire first created the theory, it was applied to the "cultural truisms" of society. At the core of inoculation theory (mcguire, 1961a,b) is a biological metaphor.mcguire suggested that attitudes could be inoculated against persuasive attacks in much the same way that one's immune system can be inoculated against viral attacks.in medical immunization, weakened forms of . Speaker credibility is a result of five basic elements, two of which are. Richard Evan's social inocula-tion theory extends McGuire's, and addresses social influences, beliefs, and attitudes that create pres-sure on a young person to use alcohol and other drugs (1,11). The inoculation theory was proposed by McGuire in response to a situation where the goal is to persuade someone not to be persuaded by another. builds off both McGuire's work and the Yale attitude change approach in regards to the sequence of message processing stages. . 1961; 26, 24-34. Programs based on . There are three characteristics of successful team presentations. Inoculation Theory of Resistance to Influence. The extent of those shifts depends While having some roots in the selective exposure hypothesis, inoculation theory can be treated independently of this premise [12]. Public Opinion Quarterly. According to van der Linden, McGuire's research into how prepare and even inoculate people against foreign propaganda faded from the spotlight. Inoculation theory is a framework from social psychology that posits that it is possible to pre-emptively confer psychological resistance against (malicious) persuasion attempts (Compton, 2013; McGuire & Papageorgis, 1961). This article will evaluate inoculation theory (McGuire, 1961) according to which human communication and the ability to critically think can be manipulated with the metaphor of the media as the human mind vaccine. Inoculation theory has seen a big change since its creation in the 1960's. Back when McGuire first created the theory, it was applied to the "cultural truisms" of society. In recent years, inoculation theory has been shown to be a . While at Columbia , it was the topic of resistance to persuasion that brought McGuire widespread admiration in social psychology. trustworthiness and competency. give a brief look at opposing argument in order to prevent future belief from the audience, like getting a vaccine in order to protect for the future. The research question focused on what experiences affected the recidivistic behaviors of Black transgender ex-offenders. Since its creation, the uses of inoculation theory have been expanded the areas of health, political, educational, and commercial messaging. a brief look at the opposing view followed by a rebuttal which shows why your view is the preferred by "Capital Punishment in the United States." a brief look at the opposing view followed by a rebuttal. Smooth, polished, and dynamic team performance Creative, professional, and well-used visual aids 3. According to this original explanation, inoculation induces resistance essentially through the effects of two message components: threat and preemptive refutation. Inoculation theory has seen a big change since its creation in the 1960's. Back when McGuire first created the theory, it was applied to the "cultural truisms" of society. Well organized, well supported, smooth-flowing content 2. The system helps marketers to isolate motives likely to be involved in various consumption situations. According to McGuire (1964), in the same way that people can be made resistant to a disease by being inoculated with a weakened form of that disease, persuasion targets can be made resistant to an attitudinal attack by Drawing on an analogy from medicine, he proposed "inoculation theory" to explain why people's beliefs are susceptible to change in domains that are seldom exposed to persuasive attack. Social inoculation. Inoculation Theory of Resistance to Influence. McGuire's theory suggests that exposure to social phenomena, like exposure to toxins, can stimulate a shift in attitudes and behavior; in turn, these changes can influence many things, including health. This theory is often explained and equated to vaccinations, immunizations, flu shots and the like; hence its name, Inoculation Theory. Drawing on an analogy from medicine, he proposed "inoculation theory" to explain why people's beliefs are susceptible to change in domains that are seldom exposed to persuasive attack. This is a fitting analogy, because "fake news" can spread much like a virus (Kucharski, 2016; Vosoughi et al., 2018). McGuire s theory suggests that exposure to social phenomena, like exposure to toxins, can stimulate a shift in attitudes and behavior; in turn, these changes can influence many things, including health. Smooth, polished, and dynamic team performance McGuire WJ, Papageorgis D. The relative efficacy of various types of prior belief-defense in producing immunity against persuasion. 14. Since its creation, the uses of inoculation theory have been expanded the areas of health, political, educational, and commercial messaging. Social inoculation. William McGuire, the originator of the theory in 1961, created the phrase attitude inoculation to refer to the process ("Have your children had their anti-smoking shots .
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