Peripheral Route VS. Central Route in Car Commercials ... Lauren's processing can be understood by both the ___and ___ routes to persuasion. The people do not pay as much attention to the actual information about the product, but pay more attention to the attributes in the commercial, which could subconsciously form a brand attitude or purchase intention. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message.. What is the sleeper effect of divorce? Question50 11pts | Course Hero What is the central route of persuasion. Peripheral Route To Persuasion. Elaboration is the process of giving the same message again and again to persuade a person. For each of the following, decide if the condition described suggests a situation where the peripheral route may work or if the condition strongly favors using the central . Attitudes and Persuasion - Psychology believability, a credible communicator is perceived as . The peripheral route to persuasion often involves which of the following? Chapter 7: Persuasion Flashcards | Quizlet This worksheet-quiz set has been assembled to assess your knowledge about the central route of persuasions as well as your . Peripheral Route to Persuasion. Our motivations in persuasion will determine which path we want our audience to follow. This is an advertising model created in the 1980s as a marketing tool that reveals how persuasive an embedded message is within an advertisement. When using . What is the elaboration likelihood model quizlet? Maria is trying to sell her car through the central route of persuasion, while Becka is restricted to utilizing the peripheral route of persuasion. Which of the following is an example of using the central route to persuasion. Three Factors Influencing Persuasion. It was one of the winning entries in the 2015 Noba Student Video Award. The best example of the peripheral route of persuasion among given options is the first statement that is anti-smoking advertisements that depend on celebrities such as actors, sports players, and other spokespeople advocating for a reduction in the use of cigarettes.. What is peripheral route persuasion quizlet? For example, a listener may decide to agree with a message because the source appears to be an expert, or is . The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. Two "Routes" to Persuasion Petty and Cacioppo (1986a, 1986b) state that there are two "routes" to persuasion: central and peripheral.The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message.. what is the elaboration likelihood model quizlet? Solved An advertising agency is creating two public ... The peripheral route to persuasion is when a person is persuaded by something other than the argument or content of the message. The persuasion process has two routes: Peripheral route for persuasion: in this route, people are poorly motivated, so it is a superficial persuasion since the person accepts the message . The central route to persuasion is to be persuaded by the content of the message as the peripheral route to persuasion is to agree on the message not based on the arguments but on the expertise of the speaker.For example, when a relationship expert speaks, you can decide to agree with him on the mere fact that he is a relationship expert but not on what he is saying because it may be correct . Some of the commercials are easy to remember and are a good laugh. Attitude* Elaboration likelihood model Central Route to Persuasion* Peripheral Route to Persuasion* Foot-in-the-Door Approach* Door-in-the-Face Approach* Cognitive Dissonance* Instead of focusing on the facts and quality of a product, the peripheral route depends on the association with positive characteristics, such as positive emotions and endorsement of celebrities. occurs when people are influenced by incidental cues, such as a speaker's attractiveness. Peripheral Route Processing. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. In the peripheral route to persuasion, consumers typically have a low involvement with the product message. Additionally, what is the elaboration likelihood model quizlet? Central and peripheral 22 Micheal was recently persuaded to quit smoking because he read a message from the Surgeon General. focusing on cues that trigger acceptance without much thinking. Question 50 1 / 1 pts The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route in the peripheral route. The peripheral route to persuasion occurs when a person is persuaded by something other than the argument that's central to the merits of the product or idea being put forth, while the central . deciding based on the . This worksheet-quiz set has been assembled to assess your knowledge about the central route of persuasions as well as your . The elaboration likelihood model is a theory of persuasion that suggests that there are two different ways people can be persuaded of something, depending on how invested they are in a topic. Explanation: Persuasion is the social influence that people have towards other individuals to give a message that influences the change of their behavior or beliefs.. According to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral (Figure 12.15). The peripheral route is an indirect route that uses peripheral clues to associate positivity at the message (Petty & Cacioppo, 1986). What is this effect called? This is a low level of elaboration. TERMS IN THIS SET (27) social psychology. The sleeper effect of divorce refers . (1) the communicator (2) the message content and how the message is communicated and (3) the audience. (Select all that apply) A) Likability of the communicator B) Reason in the message C) Attractiveness of communicator D) Deep thought of the audience This video focuses on Petty and Cacioppo's dual-process model of persuasion that features central and peripheral route processing. The announcement aimed at the younger men should rely on the peripheral route to persuasion. It is quite useful when it comes to changing people's attitudes and adopting new products. In short, central persuasion requires two elements: sufficient arguments and information in the message to analyse this and the recipient's willingness to engage in elaboration. Peripheral route to persuasion Occurs when people are influenced by incidental cues, such as a speaker's attractiveness. arguments in a persuasive message. See link to transcription below. Peripheral Route VS. Central Route in Car Commercials. See link to transcription below. For example , a listener may decide to agree with a message because the source appears to be an expert, or is attractive. Emotion and connection to the speaker will sway uninterested audiences more, via the peripheral route. For example, if Jessica was persuaded to buy the shoes because she . Central route to persuasion: A method of persuasion in which you are convinced by the content of the message. Mere-exposure effect: The tendency to like new stimuli more when you encounter it more frequently. The central route to persuasion tends to be rational and information-based. Exposing participants to weak arguments before presenting them with strong persuasive messages helps participants resist persuasion. The peripheral route to persuasion takes advantage "trigger features" that activate sequential behavior in animals and humans. depends on the audience. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. Question 35 25 p The peripheral route of persuasion, according to the Elaborative Likelihood Model, involves an appeal to and is more likely to be emotions, temporary reason; permanent reason; temporary emotions, permanent. Individuals who use this route to persuasion often are influenced by superficial factors such as the clothing, appearance or job title of the opposing party. In contrast, the peripheral route involves. This model offers two different routes people can take in order to figure out how to persuade others. Two "Routes" to Persuasion Petty and Cacioppo (1986a, 1986b) state that there are two "routes" to persuasion: central and peripheral. . a. It was one of the winning entries in the 2015 Noba Student Video Award. persuasive cues that are peripheral to the message content. The peripheral route of persuasion is characterized by superficial cues surrounding the argument rather than the argument's factual validity. The persuasion includes four basic elements—source, receiver, message and channel. If we want a more permanent attitude change, we will want the person or group we are attempting to persuade to follow the central route. A theory of persuasion that proposes that persuasive messages can influence attitudes by two different routes, central or peripheral 6 Central route is to _____ as Peripheral route is to _____ argument, perceptual cues 7 how does Relevancy impact an argument . enticing CONTENT. Focusing on cues that trigger automatic acceptance without much thinking Peripheral Route Processing. AP Psych Vocab Quiz 1. This is the peripheral route to persuasion - when people do not elaborate on a persuasive argument and instead are swayed by surface characteristics that are peripheral to the message. Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message. This model proposes that persuasion happens through two routes: the central route and the peripheral route.
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