"The Good, the Bad, and the Persuasive: Enhancing ... Bertrand Russell. University of Western Australia Research Collaboration Award. Inspirational, Life, Happiness. Previous studies (2, 5) have shown that merely giving a person arguments supporting his belief, without even a mention of possible counterarguments against the belief, has little efficiency in making that belief resistant to persuasion. inoculation theory and public health: Communication, education, and learning. You are responsible for all material presented in class and Chapters 4 and 9.The material covered is approximately from lecture and from the book. Mahzarin R. Banaji : Tribute - Harvard University Analogous to how physical vaccines inoculate people against a virus, communication messages use . what is attitude inoculation? Project title: Attitude immunisation: Using inoculation theory to promote healthy behaviour Furthermore, theory-based measures and interventions successfully have been used in inoculation theory in the health education programs. An inocula- Keywords: information systems, information professionals, retention, attitude, Inoculation Theory. The theory […] Inoculation theory offers a robust strategy for making individuals resistant to counter-attitudinalattacks.DevelopedbyMcGuire(McGuire,1961,1962;McGuire&Papageorgis, 1961), inoculation involves forewarning individuals about an impending attack on an attitude they hold and identifying and refuting potential counterarguments. In 1957, Leon Festinger proposed another theory for understanding how persuasion functions. This is the theory of reasoned action. It is designed to get people to acknowledge the vulnerability of existing attitudes to potential change. 5. 18 Copy quote. Specifically, I'm most experienced in brand development, broadcasting, consumer research and advertising. c) Give an example of deciding-becomes-believing. This component is much like self-efficacy . attitude inoculation, McGuire (1961) described the phenomenon of exposing oneself to disagreeable information in order to strengthen one's defenses against future persuasive attempts. inoculation treatments all enhance attitude accessibility over time. Overall, we found that the inoculation had no effect for participants who had pre-existing, positive Consumer Brand Attitudes 206 Advertising and Culture 207 Resisting Persuasive Messages 208 Attitude Inoculation 209 Being Alert to Product Placement 209 Resisting Peer Pressure #trending210 When Persuasion Attempts Backfire: Reactance Theory 211 Summary 213 • Test Yourself 214 8 Conformity and Obedience: Influencing Behavior 216 part 1 (CH.4 pp. The purpose of this study was to analyze women's attitudes towards infant feeding by utilizing the inoculation theory. Although inoculation messages have been shown to be effective for inducing resistance to counter-attitudinal attacks, researchers have devoted relatively little attention toward studying the way in which inoculation theory principles might support challenges to psychological phenomena other than attitudes (e.g., self-efficacy). Obama's campaign used a range of techniques, including cognitive and emotional persuasive appeals and attitude inoculation. Exam I Study Guide. Affectively based attitudes and attitude change; personal values classical conditioning instrumental conditioning . Not a new reading.) 136-141) Objectives: a) Indicate how self-presentation theory and cognitive dissonance theory explain the effect of actions on attitudes. How do attitudes influence behavior? Research on the effects of inoculation theory on attitudes has been reinvigorated in the past two decades. 222 Copy quote. However, there was no difference between inoculation and refutational strategies on attitude change toward position (Pfau et al., 1990). Access to the complete content on Oxford Reference requires a subscription or purchase. 73-96). It is one of the first on 'inoculation theory . The campaign focused in part on self-interest, trying to reach voters who were feeling the pinch of high gas prices. Self-validation doesn't mean that you believe your thoughts or think your feelings are justified. Attitude Inoculation applications - Kids & toy commercials - does it work? Inoculation theory has been called "the grandparent theory of resistance to attitude change," 1 but as a colleague and I have argued, "This 'grandparent theory' remains spry, and a dormant retirement is not on its horizon." 2 Inoculation scholarship is witnessing a dynamic resurgence in quantity and quality not seen since William McGuire launched it in 1961. Inoculation Theory McGuire' s inoculation theory (McGuire & Papageorgis, 1961) can be traced to early research demonstrating that two-sided messages appeared capable of producing more long lasting impact than one-sided . Persuasion: Attitude Inoculation Attitude inoculation enables target persons to defend their beliefs against persuasion attempts. Nonetheless, the medical establishment was reluctant to accept his germ theory of disease, primarily because it originated from a chemist. The last decade, in particular, has been a period of explosive growth for inoculation. This model became the theory of planned behavior and added perceived behavioral control (Ajzen, 2012). ARTICLE DE RECHERCHE 1 Health campaigns for young adults are another instance. The present study is designed to show that supportive defenses, when employed in specified ways, can contribute appreciably to belief maintenance. This study examines the nature of inoculation theory, a process through which attitude change can be resisted in the face of counterattitudinal communication intended to convert or shift existing attitudes, and how it . Furthermore, theory-based measures and interventions successfully have been used in inoculation theory in the health education programs. Eligible participants were ambulatory adults 65 years of age or older, in good health . . Methods: A self-administered survey measuring knowledge, attitudes, beliefs and behaviours about pneumococcal vaccination was administered to a cohort of seniors participating in a clinical trial of seasonal influenza vaccines at eight centers across Canada. Benoit (1991). This study applied the heuristic-systematic model (HSM) and inoculation theory in order to explore risk perceptions of flu and the flu vaccination. The theory is a model for building resistance to persuasion attempts by exposing people to arguments against their beliefs and giving them counter arguments to refute attacks. The theory predicts that cultural truisms that most people have never heard being questioned, such as It is a good idea to brush your teeth three times a day if possible, should be more vulnerable to persuasion . Cognitive dissonance theory is an aversive motivational state that occurs when an individual entertains two or more contradictory attitudes, values, beliefs, or behaviors simultaneously. Distinguished Lecturer Award, Dartmouth College, 2014. 15 This method has focused on the facilitating learning 16 and . 26. William McGuire was the social psychologist who developed the theory of attitude inoculation. Social Psychology Sec 01 and 03: Spring 2004. Prior to completing a physical (i.e., balance) task . Future information professionals have attitudes about features of the IT profession - attitudes which are changeable, by definition. analyses did not detect significant differences in attitudes based on gender and major. TRY IT! Why is a change management toolkit necessary? But in many situations, we resist rather than embrace persuasive attempts. In medical immunization, weakened forms of . Surveys suggest the government needs to do more to enhance the country's vaccination rollout, which is straggling behind both global and regional peers. . Story here 14. Inoculation theory helps to strengthen preexisting attitudes and helps to prevent an individual's attitudes from ever shifting over time. Inoculation theory is a social psychological / communication theory that explains how an attitude or belief can be protected against persuasion or influence in much the same way a body can be protected against disease-for example, through pre-exposure to weakened versions of a stronger, future threat. Persuasion is an important element of human communication. The present essay will demonstrate the role of forewarning and inoculation in the process of resistance to persuasion. How do these theories differ? Similarly, inoculation theory proposes that people can be "inoculated" against misinformation by being exposed to a refuted version of the message beforehand . The theoretical explanations - of narrative persuasion, attitude inoculation, reasoned action theory, and emotional appeals - incorporate extensive references to both classic and cutting-edge research in the social and behavioral sciences.' S. Blincoe, Choice show more The theory uses medical inoculation as . Research in several domains has shown that attitudinal inoculation effectively promotes resistance to persuasion. Despite its proven efficacy, inoculation has not been empirically tested as a strategy for preventing the adoption of beliefs and attitudes consistent with violent extremist ideologies. -A refutational defense consists of exposing a target to weak attacks with an opportunity to refute them so they can build up resistance and prepare for stronger attacks. For inoculation theory to be effectively applied to a controversial issue, it may be necessary to have an issue which is relatively new and for which the subject popu-lation has not been called upon to refute explicit argu-ments against the belief. This research drew upon the principles of Inoculation Theory (McGuire, 1964, 1970) which aspires to strengthen existing attitudes, beliefs, and behaviors against change (Miller & Burgoon, 1973). The threat component of an inoculation treatment raises the possibility that a person may encounter persuasive challenges to existing attitudes. Resistance to attitude change; two ways: reinforcing values and attitude inoculation attitude inoculation cultural truism adolescent immunization . Module 5: Attitudes. Bertrand Russell. Story here 13. At the core of inoculation theory (McGuire, 1961a,b) is a biological metaphor. 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