the peripheral route to persuasion quizletthe glass house book summary

The central route implies a higher probability of elaboration. If we want a more permanent attitude change, we will want the person or group we are attempting to persuade to follow the central route. Peripheral Route Processing. We shall look at this proven method used to design ads and see how . What Is the Elaboration Likelihood Model in Psychology? Both announcements should rely on the central route to persuasion. If the individual is less involved with the information, he/she will process using the peripheral route. Two "Routes" to Persuasion Petty and Cacioppo (1986a, 1986b) state that there are two "routes" to persuasion: central and peripheral.The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message.. what is the elaboration likelihood model quizlet? The peripheral route to persuasion often involves which of the following? For example, cognitive response theory—an approach that falls under the central route—assumes thai people are usu- b. the peripheral route to persuasion c. a second-hand attitude d. a and b. What is a good example of central route persuasion quizlet? According to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral. The central route to persuasion is to carefully consider the arguments (ideas, contents) of the message. December 2, 2020 by Arindra Mishra. Definition. and peripheral. Social Psych ch. 7 - Persuasion Flashcards | Quizlet Central route to persuasion is a concept from elaboration likelihood model by Petty and Cacioppo. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. The Peripheral Route of Persuasion: Clearly, the "peripheral" route to decision making is far less attractive when negotiators are seeking a long lasting, sustained result. For example , a listener may decide to agree with a message because the source appears to be an expert, or is attractive. Maria and Becka are assigned a class presentation where they must try and persuade their classmates to buy one of two cars. strong arguments; superficial features When a person doesn't hold the door open for you, you think he is a jerk; however, there could be a better explanation such as him not seeing you. This is the peripheral route to persuasion - when people do not elaborate on a persuasive argument and instead are swayed by surface characteristics that are peripheral to the message. Peripheral Route Processing. This model offers two different routes people can take in order to figure out how to persuade others. The persuasion includes four basic elements—source, receiver, message and channel. For example, if Jessica was persuaded to buy the shoes because she . a. Peripheral Route Persuasion Central Route Persuasion Willingness To Accept Decision Making Group Normative Social Influence. Focusing on cues that trigger automatic acceptance without much thinking In the peripheral route to persuasion, consumers typically have a low involvement with the product message. (Select all that apply) A) Likability of the communicator B) Reason in the message C) Attractiveness of communicator D) Deep thought of the audience Peripheral Route to Persuasion takes place when. (peripheral route to persuasion). Central Route of Persuasion Ads and Commercials ... Nonetheless, she thinks carefully about the position statements the candidate makes in the PSYC TEST 4: mod 41-42 in class Flashcards | Quizlet Explanation: Persuasion is the social influence that people have towards other individuals to give a message that influences the change of their behavior or beliefs.. Chapter 7: Persuasion Flashcards | Quizlet The peripheral route is an indirect route that uses peripheral clues to associate positivity at the message (Petty & Cacioppo, 1986). What are the two routes to persuasion? The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). Two "Routes" to Persuasion Petty and Cacioppo (1986a, 1986b) state that there are two "routes" to persuasion: central and peripheral. Central Route Persuasion - Businesstopia Such cues might be source. PSYCH 7 Flashcards | Quizlet Which of the following is an example of using the central route to persuasion. In case of the peripheral route to persuasion: The quality of the message claims are more important than a spokesperson, headline, pictures or music The receiver is likely and actively involved in the communications process Correct! What are the four elements of persuasion? enticing CONTENT. Give an example of a peripheral route of persuasion and a central route. The peripheral route of persuasion is characterized by superficial cues surrounding the argument rather than the argument's factual validity. The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). It is quite useful when it comes to changing people's attitudes and adopting new products. peripheral route are postulated to be relatively temporary and unpredictive of behavior.' Unfortunately, none of the unique theories of persuasion has yet provided a comprehensive view of attitude change. deciding based on the . The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. If your anchor position is "Marijuana should be legalized," then according to the Social Judgment Theory. ), created by Jake Teeny and Ben Oliveto, compares the central and peripheral routes to persuasion and also looks at how techniques of persuasion such as Scarcity and Social Proof influence our consumer choices. Lauren's processing can be understood by both the ___and ___ routes to persuasion. attribution theory. Elaboration is the process of giving the same message again and again to persuade a person. The peripheral route to persuasion consists of a person's association with positive or negative qualities in the stimulus that isn't related to the logical quality of the . The peripheral route to persuasion occurs when a person is persuaded by something other than the argument that's central to the merits of the product or idea being put forth, while the central . The former is called central route processing and takes a greater effort of cognition. Instead of focusing on the facts and a product's quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. engaged in this route of processing are actively trying to understand and evaluate the. E. Discuss attitude formation and change, including persuasion strategies and cognitive dissonance. . According to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral (Figure 12.15). Peripheral route to persuasion: A method of persuasion in which you are convinced by something other than the message's content. For each of the following, decide if the condition described suggests a situation where the peripheral route may work or if the condition strongly favors using the central . depends on the audience. The peripheral route to persuasion occurs when a person is persuaded by something other than the argument that's central to the merits of the product or idea being put forth, while the central . Module 19. What is the peripheral route to persuasion quizlet? When using the peripheral route to persuasion, people are persuaded by_____. When people are strongly motivated and have time to think over a decision, persuasion occurs through the central route, in which they carefully weigh the pros and cons of a choice. Eventually he started . One of the ways of convincing your customer is by using the c entral route of persuasion. Peripheral Route VS. Central Route in Car Commercials. based on the idea that . Peripheral route to persuasion Occurs when people are influenced by incidental cues, such as a speaker's attractiveness. focusing on cues that trigger acceptance without much thinking. Thus, the motivation to process the message will determine the route that it takes. In 1991, Bas Verplanken, a professor of social psychology at the . It was one of the winning entries in the 2015 Noba Student Video Award. Persuasion is a powerful force in all social interactions and arrangements. Exposing participants to weak arguments before presenting them with strong persuasive messages helps participants resist persuasion. For example, a listener may decide to agree with a message because the source appears to be an expert, or is . The announcement aimed at the older men should rely on the peripheral route to persuasion. The announcement aimed at the younger men should rely on the central route to persuasion. Some of the commercials are easy to remember and are a good laugh. The announcement aimed at the younger men should rely on the peripheral route to persuasion. Helen, on the other hand, also notices that the candidate is a Democrat whereas she is a Republican and she is not wild about the song featured. peripheral route to persuasion. ), created by Jake Teeny and Ben Oliveto, compares the central and peripheral routes to persuasion and also looks at how techniques of persuasion such as Scarcity and Social Proof influence our consumer choices. Question 35 25 p The peripheral route of persuasion, according to the Elaborative Likelihood Model, involves an appeal to and is more likely to be emotions, temporary reason; permanent reason; temporary emotions, permanent. Rational appeals are more effective with well-educated or analytical people because they take the central route. occurs when people are influenced by incidental cues, such as a speaker's attractiveness. The peripheral route to persuasion takes advantage "trigger features" that activate sequential behavior in animals and humans. It can be more descriptive or the same message, but should be shown for a long time. This is a low level of elaboration. Answer: The correct answer is True.. The peripheral route to persuasion is when a person is persuaded by something other than the argument or content of the message. "decriminalizing marijuana" (reducing use to a minor misdemeanor for any quantity under a pound) would fall within the latitude of rejection . In short, central persuasion requires two elements: sufficient arguments and information in the message to analyse this and the recipient's willingness to engage in elaboration. 21 Oct. We were talking about peripheral routes and central routes in class and it made me realize that a lot of car commercials use peripheral routes to reach the potential customer over central routes. Low elaboration, or peripheral route processing, means the opposite. arguments in a persuasive message. Psychology questions and answers. The central route to persuasion tends to be rational and information-based. someone checks a particular message, for example - an advertisement, by . Three Factors Influencing Persuasion. Instead of focusing on the facts and quality of a product, the peripheral route depends on the association with positive characteristics, such as positive emotions and endorsement of celebrities. Emotion and connection to the speaker will sway uninterested audiences more, via the peripheral route. Peripheral Route To Persuasion. This worksheet-quiz set has been assembled to assess your knowledge about the central route of persuasions as well as your . Persuasion is the bread and butter of marketing managers. (1) the communicator (2) the message content and how the message is communicated and (3) the audience. The central route to persuasion is to be persuaded by the content of the message as the peripheral route to persuasion is to agree on the message not based on the arguments but on the expertise of the speaker.For example, when a relationship expert speaks, you can decide to agree with him on the mere fact that he is a relationship expert but not on what he is saying because it may be correct . What is this effect called? It can be more descriptive or the same message, but should be shown for a long time. But a month after hearing the message from the credible source Micheal began to forget who told him to quit and why. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message.. What is the sleeper effect of divorce? People don't just use it to sell products. Our motivations in persuasion will determine which path we want our audience to follow. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. See link to transcription below. Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message. There are two paths to persuasion: Central route: The central route occurs when the "persuadee" actively processes the potentially persuasive information. Figure 12.15 Persuasion can take one of two paths, and the durability of the end result depends on the path. It is a process of getting influenced by facts and reasoning. In peripheral route processing, the target audience doesn't care about the message. It was one of the winning entries in the 2015 Noba Student Video Award. The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. People. based on the idea that attitudes are important . For example, a car company seeking to persuade you to purchase their model . The sleeper effect of divorce refers . What is peripheral route persuasion quizlet? Mere-exposure effect: The tendency to like new stimuli more when you encounter it more frequently. Maria is trying to sell her car through the central route of persuasion, while Becka is restricted to utilizing the peripheral route of persuasion. Central and peripheral 22 Micheal was recently persuaded to quit smoking because he read a message from the Surgeon General. The peripheral route to persuasion is one of the two factors in the elaboration likelihood model which consists of two different routes: central route processing (hyperlink?) The Peripheral Route: where an individual is influenced by some simple cue or feature of the context of persuasion, without giving the information much thought (e.g. Credibility. Instead of focusing on the facts and a product's quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. Example of central route persuasion ads. Elaboration is the process of giving the same message again and again to persuade a person. In some situations the ELM's peripheral route to persuasion may work fine, but in other situations persuading a person or group calls for taking the central route instead. This is an example of central route persuasion. Theory of attribution. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. It is a process of getting influenced by facts and reasoning. See link to transcription below. This video focuses on Petty and Cacioppo's dual-process model of persuasion that features central and peripheral route processing.
What I've Done Piano Sheet Music, 700 Cubic Inch Big Block Ford For Sale, Publix Smyrna Tn Application, Generation Loss Cooper, Pcos Low Estrogen High Testosterone, Rocket League Menu Easter Egg Xbox, 2 Pickaxe Symbol Copy And Paste,